Interview: Tim Wood - CEO of Fired Up! Popcorn From Fireman to CEO

“Our vision is to pop it fresh and have really quality popcorn with purpose. Our popcorn is with purpose because we put intentional ingredients into it,” says Tim Wood, the CEO of Fired Up! Popcorn and a full-time fireman at Rancho Santa Fe in San Diego. In this episode, Tim joins Liesl Bernard to share his journey from creating a simple, healthy snack at the fire station to building a business rooted in wellness. His dedication to quality ingredients, like pure avocado oil and turmeric, reflects a broader mission to prioritize health in every bite.

Tim also opens up about the challenges of being a first responder and the toll it takes on mental health. How does he face trauma and loss daily yet remain passionate about helping others? The answer lies in his commitment to mental health advocacy, which led to co-founding Burning Layers, which is an initiative providing tools for emotional resilience, especially for first responders.

Could stadium snacks actually fuel wellness? Fired Up! Popcorn can be the answer, as Tim envisions replacing unhealthy options with nutritious, intentional choices that serve the community.

Listen to snippet :