In this conversation, Ari Gordon discusses the evolution of his company, Like and Likes, which helps brands grow on TikTok and Meta. He shares insights on the differences between the two platforms, the importance of effective content creation, and the costs associated with advertising on TikTok.
Ari also emphasizes the role of influencer marketing and the necessity of having a strategic approach to social media marketing, especially for CPG brands. The discussion highlights the changing landscape of consumer behavior and the growing importance of digital marketing in driving sales.